Just as promised, Dawson Vosburg is guest blogging today. He is also a Lulu author as well as a teen novelist, just like myself. He’s done quite an impressive job in marketing his book and right now he’s on his blog tour promoting Double Life. You should seriously check out his website to see some of the other entries he’s done at different blogs.
Thanks for having me on the blog, Saul.
First I would like to introduce my book. The title is Double Life, and it’s an exciting science-fiction young adult adventure that takes place in an imaginary secret government agency called the BLUE. It follows Josiah Jones on his mission to defeat the evil crime syndicate, the RED Agency. It’s available in print and on the Kindle on Amazon.
My topic that I’d like to discuss today is using Amazon to boost your sales.
If you use Amazon, you no doubt know that there is a plethora of opportunity waiting there. Thousands of customers, heck, MILLIONS, use the Amazon website for a lot of their book shopping. So how do you reach these people?
The answer is already there, right in front of you, on Amazon’s own website. They have implemented several book-marketing venues ready for the asking. These include but are not limited to Amazon Author Central, Listmania, Amazon Tags, Editorial Reviews, Customer Reviews, So You’d Like To guides, and the Look Inside! program.
The ones that you will want to focus the most on are Listmania, Customer Reviews, Editorial Reviews, Tags, and the Look Inside program. And you can cover them all in one day.
Listmania is a list that you create of books in a certain category (or in no category at all!). You title it something relevant (the key here is something people will look at / search for) and add a list of books, yours included, that fit into that category. But please make sure to make the subject of your list relevant to your book. No one likes random and pointless self-promotion like putting your fantasy book in a literary fiction list.
Customer Reviews take a bit more effort to get. I suggest emailing Top Reviewers on Amazon to request for them to review your book, offering to send them a free copy. I struck it rich with my book, landing the #3 Classic Reviewer with a 4-star review.
If your friends bought the book, encourage them to put a customer review on Amazon after buying it (they won’t always like it because you’re their friend, so be forewarned).
Editorial Reviews can be reached by going to the Help section and the Publisher and Vendor Guides. It’s listed under Product Updates. Add in a product description if it isn’t there, as well as any reviews from a recognizable or solid resource that you’ve received that isn’t already posted in Customer Reviews.
Tags are basically votes to put something higher in a customer community. Let’s just say you tag your book Science Fiction. If more people tag it as such, it will move up in the Science Fiction customer community. You can do this with all kinds of tags, but you only get one vote for each tag you give each book. How do you get more tags? Submit your book to http://tagmybookonamazon.wordpress.com, where people can see and tag your book.
Look Inside is where you submit your PDF, cover images, etc, etc onto Amazon by requesting to be able to. If you look at your sales rank, click (Publishers and Authors, improve your sales) to go to the Look Inside page. It will explain everything from there and allow customers to look inside your book to decide if they want to buy it.
Those are the keys that you should have for marketing your book with Amazon, and you can get these all finished within a week (Amazon takes a while to update things). This will further enhance your product page an make it more convincing to buy your book.
Good luck with your books, everyone, and I hope to see your sales rank rise (drop?).